Have you ever worked with a social media coach? Does the idea of posting on social media make you anxious? Social media coaching is designed to help you get more out of Facebook, Twitter, YouTube, Instagram, and any other social media networks that you need to be posting on.
Social media is stressful if you don’t get it, understand what works, or have the patience to carry out a plan. But ignoring it is a mistake that you shouldn’t make. Social media is a powerful marketing tool that can help you connect with your customers on their terms.
And this is something your competitors are already doing. Almost every company can find immense opportunities on social media to reach out to large audiences and push its products and services into the attention of prospective buyers around the world.
Will Social Media Coaching Benefit Me?
Yes! Social media coaching is designed to teach you everything you need to know about the networks that matter to your business.
If you own a small business and don’t have a huge marketing budget, organic and PPC campaigns can help you generate new leads and boost your revenues. The trick is learning how to properly engage with your audience to create value and showcase your business.
Don’t listen to the companies that complain about how ineffective social media marketing campaigns are. There’s a good chance that they spent a small amount on paid ads, didn’t target them properly, and saw no results. Social media isn’t a guarantee, but when you understand how it works, you can achieve some surprising results.
Let’s talk about how hiring a social media coach for your business can boost your business’s leads, sales, and consumer base.
But first, let’s talk about what’s so appealing about social networking for companies.
Connect With Your Customers on Social Media
I’m going to start by saying that it’s a huge mistake to neglect your social media channels. Everyone is online in some form. You just need to find them. Whether it’s on Facebook, Twitter, Instagram, Pinterest, or another network, most of your customers are looking for content online.
Did you know that…
- There are nearly 3.5 billion active social media users?
- In 2018, people browsed social media for nearly 2.5 hours every day?
- Users in the 16-44-year age bracket tend to use social media extensively?
That’s why businesses in all industries look to building a strong online presence. But what exactly do they want to accomplish there past posting amusing pictures and blurbs?
Build Brand Recognition and Trust
Market research has shown us that modern shoppers allow online reviews and research to impact their purchasing decisions even more than recommendations from friends and family members.
What that means for your business is that you need to have a strong presence on sites like Instagram, Facebook, YouTube, and Twitter. Let your potential customers learn about your organization and its mission. You can use your posts to build brand recognition and find ways to connect with your customers on a deeper level than what traditional advertising allows.
Your social campaigns allow you to build a name for yourself and share valuable content to increase your visibility and gain followers. Remember, it’s not always about making the immediate sale. It’s more about showing your customers you exist and keeping your brand in their minds.
Connect With Your Customers
Make your business more than just a cold, faceless company. Social media is the easiest way to inject a little personality into your business. You can show your customers what you stand for, why you’re special, and other unique information.
It’s all about building relationships and interacting with consumers to learn about them, including their problems, preferences, and needs.
And remember that it’s a two-way street. In addition to your own content, respond to the concerns and comments of your audiences to show that you are interested in their well-being.
Increase Your Search Engine Optimization Efforts
Need some lawn work done? Finding a brochure at the community center might take too long, so you’d likely search for one on Google.
Because prospective customers usually choose Google to find local services, your visibility, and ranking in the search engine results matters. Getting social media training for your business will put your lawn service at the top whenever someone in your area queries “local lawn services” on Google. Your social media pages will often show up in the search results and in Google’s map and reviews.
Creating and maintaining active social media profiles is essential if you want to boost your search visibility. Here are a few other ways this type of promotion can raise your company’s profile:
- Spreading your presence onto multiple social networks increases the chances that a customer finds one of your pages.
- The additional exposure will make your company name virtually synonymous with certain industry-relevant keywords, driving traffic to your business.
- It’s recommended to encourage partnerships with content writers to share content related to you, whether they’re blog posts or videos. Referrals are incredibly useful as well, but focus on getting other websites to mention you.
Learn How to Make Sense of Conversion Rates
Look, leads are great, but your conversion rates are what matter most. It’s not always easy to increase your conversion rates. My Social media coaching service is designed to help you determine what works for your business. Here’s what you’ll learn:
- What key performance indicators you should track.
- How to determine if a campaign is working.
- How to design a target audience.
- What good conversion rates look like.
Gauging success is challenging if you’re new to social media. That’s where a social media coach comes in.
Social Media Keeps You Competitive
Staying competitive in the digital world is no easy task. Your competitors are probably posting on social media right now. You need to learn how to create content that your customers will find useful.
That’s the only way you can differentiate yourself online. A social media coach can teach you things like how to identify your target audience, where they are posting, and how to get your content in front of their eyes.
What Does a Social Media Coach Teach?
So, you’re interested in social media, but don’t know where to start? Creating your social media profiles is the easy part. Understanding what to post, how to post it, and what works is something that many small businesses struggle with.
There’s a lot to consider for social media management, and you can easily find yourself overwhelmed if you take it on yourself without prior knowledge.
Do these questions sound familiar?
- How do you keep a consistent voice?
- What’s the most effective layout of your posts?
- Should you use a casual or professional tone?
- How do you tailor your content to your target demographic?
You and your employees are likely too busy with keeping up the rest of the company to think about these questions in detail. That’s why you need a social media coach to deal with the complex aspects of online marketing.
What Do Social Media Coaches Do?
- Provide valuable strategies and tactics to get better results out of your online presence.
- Teach you how to schedule content and automate social media posting.
- Show you what social media tools are worth your time.
- Allow your employees to work more efficiently through online relationships with the clients.
- Use their own experience to raise your ROI and web traffic.
- Avoid costly mistakes that you’d otherwise make while handling social media accounts.
Streamlining the Process
A social media coach teaches you everything you need to know about the social media networks where your customers post. Whether you’re a beginner or experienced, they tailor their lessons to fit your skill level and desired goals.
A good social media coach breaks down the steps towards a successful campaign so your team can work towards the goal. Not all social networks make sense for your business. Plus, what tools should you use to save time? There are thousands of them on the market.
I have the expertise to help you develop your game plan, understand the campaign strategy behind it, and save you money by choosing the right tools based on your needs.
Quality Over Quantity
You don’t always have time to stay up to date on the latest social media trends. A social media coach knows what strategies work, what’s trending, and how to help you reach your customers online.
Quality also entails formatting. You don’t want your next Facebook post to look unprofessional because you used the wrong dimensions for a picture. I can help you make posts that fit your brand’s personality.
Get Started with a Social Media Coach Today
Social media doesn’t have to be scary. I can teach you everything you need to know through personalized, one-on-one lessons. It doesn’t matter what your skill level is. I can help you make sense of social media and get more value out of your online interactions.
When you work with me, you’ll learn:
- What social media networks you need to use for your business.
- How to interact with your customers online.
- How to create a consistent posting schedule that makes your brand look more professional.
- What options you have for PPC campaigns.
Are you interested in learning more? Social Blessings is here for you. We are based out of Fort Lauderdale, Florida and offer in-person and remote lessons.
Get in touch with me today to see how social media coaching can change the way you connect with your customers online.